The Swisher Startup

University of North Florida’s Center for Entrepreneurship & Innovation (CEI)

The Swisher Growth Cohort for Underrepresented Entrepreneurs supports companies and entrepreneurs in Northeast Florida. In partnership with UNF’s Center of Entrepreneurship & Innovation the Swisher Startup provides a free 8-week program designed specifically to help grow businesses. With top faculty, hands-on mentors and resources, participants will improve their business knowledge and plans.

The top pitches at the conclusion of the program will be awarded funding to help grow their business. More Program Details

Our goal is to help companies and entrepreneurs from all walks of life overcome challenges faced during early startup years such as securing funding and scaling a business.

About Center for Entrepreneurship & Innovation
UNF’s Center for Entrepreneurship & Innovation facilitates the development of early-stage companies by offering a variety of programs to support and nurture selected startup businesses with services including business plan development, co-working space, help from student interns, professional support and networking opportunities.

Application Opens: July 12, 2021
Applications Close: August 8, 2021
8 week classes begin: August 23rd

Swisher Growth Cohort Info Sessions
Wednesday, July 21st at 6:00pm
Wednesday, August 4th at 6:00pm

For further questions please contact:

Kara Barber
Assistant Director, Center for Entrepreneurship and Innovation

Visit for more information

UNF Center For Entrepreneurship & Innovation Swisher


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Historically, minority entrepreneurs have been underrepresented and underserved. But now, there’s a free program designed to help turn your dream into reality.

The Swisher Startup program for Underrepresented Entrepreneurs in partnership with the University of North Florida’s Center for Entrepreneurship and Innovation

It’s a free 8-week on-line program designed specifically to help you start and grow your business. We’ll show you how to take your idea to the next level with a top faculty, hands-on mentors and resources that will help you achieve your goals.

Here’s what you will learn:

Week 1: 8/25/21

Lesson: Growth Can Be Good and Growth Can Be Bad

Week 2: 9/1/21

Lesson: Growth is More Than a Strategy

: The 4 P’s of Growth: Planning, Prioritization, Processes, and Pace

Week 3: 9/8/21

Lesson: The Entrepreneur Must Grow Too!

: Business Growth Methodology- Work Smarter, Not Harder

Week 4: 9/15/21

Lesson:  Challenges of Building an Effective Management Team

Week 5: 9/22/21

Lesson: Culture-Creating a High-Performance Environment, Creating and Managing Diversity

Week 6: 9/29/21

Lesson: Growth Thrusters-“Replicution” and “Boosters”; 10 Keys to Raising Growth Capital

Week 7: 10/6/21

Lesson: Brand Creation and Development

Week 8: 10/13/21

Lesson: Digital and Social Media Marketing

Work on Pitch

Pitch Workshop: 10/20/21 

Pitch Competition: 10/27/21