EMBRACING FREEDOM. CELEBRATING SUSTAINABILITY.
Roll free. Roll often. Roll often. Hempire is a natural hemp smoking accessory brand tailored for herbal connoisseurs in search of slow-burning aromatic, or unflavored, products rooted in quality, purity, and plant culture.
Since its 90s launch of quality hemp rolling papers, Hempire has expanded its offerings beyond traditional formats and opened its doors to more future-forward combustible accessories such as its award-winning U.S. farmed organic hemp wraps and organic unbleached hemp cones.
Hempire is #1 in the hemp segment, and #8 in the category for rolling paper volume in the United States. In the last year, Hempire has increased sales by 790.7 thousand booklets and distribution is up 4.0% in retail stores carrying papers. The hemp rolling paper segment continues to grow with 1.1 million booklets sold in the last 52-week period. This is up 20.3% vs YAG.
Since launching in July 2021, Hempire Wraps has already earned the #6 spot in the category for wrap volume in the United States, with volume at 14.9 million in retail locations. Hempire Wraps category distribution is at 8.8%, and hemp segment distribution is at 35.3%. The wraps category is performing well overall, up 20.5% in 2021 compared to 2020, and hemp segment growth is even more impressive, up 61.1% vs. YAG.
Hemp is a variety of the cannabis sativa plant species that is grown specifically for industrial use and has been part of the American landscape for more than 2,000 years. It can be used to make a wide range of products and is one of the fastest growing plants on Earth. It can be refined into a variety of commercial items and Hempire continues to look beyond rolling papers for new and exciting ways to bring hemp products to the marketplace. Hemp has limitless potential and Hempire is committed to showcasing it for its retail partners and adult consumers.
Hempire products are primarily sold through traditional brick and mortar convenience store, smoke shops and dispensaries. Our retail partners, the vast majority of whom are small businesses, are the cornerstone of our commitment to local communities. All channels include strict age verification at the point of sale. A limited number of third-party licensed businesses are allowed to sell online provided they have strict age verification protocols in place. Hempire is now sold in over 33,000 retail stores across the U.S.
Hempire is a perfect demonstration of Swisher’s commitment to innovation. We are building a growing lifestyle brand with hemp at its core, creating connections with adult consumers and partnering with our retailers to drive growth and customer affinity. Hempire ultimately gives adult consumers the freedom and flexibility to enjoy pure hemp rolling papers that complement their lifestyle.
Welcome to the Hempire!
Source: Swisher – MSAi Database as of 1/1/22.
Data reflects retail volume through traditional outlets.