Recent data has shown that in c-stores, branded-value MST has grown (+3.1%) while premium MST is declining (-2.8%). Branded-value MST totaled 46.6MM cans which is up +1.4MM latest 13 weeks compared to YAG in c-stores.
Approximately 1,000 more c-stores are selling branded-value MST, equaling 89.5K during the most recent 13-week period, averaging -40.1 cans per store per week!
Long-cut accounts for approximately 66% of BV MST volume followed by 27% fine-cut and 7% pouches in c-stores.
How does this equate to your favorite Swisher MST products? Kayak MST has increased +7.7% and has added 2,000+ stores selling! That’s an average of 16.5 UPSPW! CREEK MST has increased +54.2% and has added 4,000+ stores selling!
*All data sourced from MSAi Database as of 10/5/19 – Data 13 weeks ending 10/8/19 – Swisher
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Swisher is an international leading lifestyle company for adult consumers. Best known for their Swisher Sweet Cigars, the company is headquartered in Jacksonville, Florida. Swisher also has a global manufacturing presence in Santiago, Dominican Republic; Esteli, Nicaragua and Wheeling, West Virginia. Swisher’s superior customer relationships matched with an unwavering commitment to innovative thinking and action have driven the company to grow and adapt to the evolving preferences of adult consumers for nearly 160 years. Visit https://swisher.com/about/ to learn more.
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