Demonstrating its commitment to innovation, Swisher is expanding its successful Hempire product line to include a selection of wraps, offering two terpene infused wraps along with four flavored wraps. The launch of Hempire Wraps furthers the company’s development of Swisher as a lifestyle brand with Hempire as one of its core businesses. Beginning this month, Hempire Wraps will be introduced in three strategic phases, with a national launch coming in October and a goal of being in 20,000 stores by the end of the year.
Hemp is showing up everywhere, but what is hemp? The fibrous plant is a variety of the cannabis Sativa plant species and has been part of the landscape for more than 2,000 years. In recent history, hemp was grown mainly for industrial uses in a wide range of products and, in fact, is one of the fastest-growing plants on Earth. As more and more adult consumers demand all-natural products, there is an opportunity to explore hemp in emerging categories.
Why Hempire Wraps?
While tobacco blunt wraps are better known in the category, hemp wraps stand apart because of the absence of nicotine and tobacco. Hemp wraps are realizing tremendous growth in the market. The category is up 150% YAG with more than 66MM hemp wraps sold in the last 52 weeks*. Hemp wraps feel, roll, and smoke very similar to blunt wraps. However, Hempire Wraps are the modern “green” take on the traditional tobacco blunt. Hempire uses a U.S. farmed organic hemp biomass blend that is proprietary to Hempire. This blend makes for an expert smoke that is truly unique in the hemp category.
Hempire’s new Wraps will be infused with aromatics and terpenes. Flavors include Strawblurry Clouds™, Blueblurry Blaze™, Honey Fu-Fu™, Cäli Cream™, Rilla-G™ and Clemen-Terp™. Rilla-G and Clemen-Terp, Hempire’s terpene-infused Wraps, are tailored to cater to adult consumers and will be among the very few smokable hemp products on the market that are infused with terpenes.
Unlike many of its competitors, Hempire’s wraps do not use synthetic dyes or colors, and its flavors are plant-based. In addition, Hempire Wraps will be packaged in pouches containing four rillo sized wraps, rather than two standard-sized wraps.
Hempire is no stranger to innovation. It offered the first all-natural, 100% hemp rolling paper available in the United States. The brand has long been known for a variety of quality papers, rolls, and tips made with vegan, organic, non-GMO, and pesticide-free hemp. Hempire products are currently sold in more than 26,000 stores across the U.S.* and Hempire is the #1 hemp rolling paper brand in the U.S. by volume.
With hemp all the rage, there is no doubt that Hempire Wraps will add a fun and interesting option for users wanting a clean, sustainable experience. Hempire Wraps will soon be available at stores throughout the U.S. A vast majority of our brick-and-mortar retail partners are small businesses, continuing Swisher’s commitment to local communities.
The Hempire brand continues to create connections with adult consumers and partner with retailers to drive further growth and customer affinity. Hempire provides adult consumers the freedom and flexibility to enjoy pure hemp products that complement their lifestyle.
*Source: Swisher – MSAi Database 52wks ending 5/22/21