Swisher is among the winners to be recognized by Convenience Store News in the eighth year of the Category Captains award program. For the seventh year, Swisher has won the OTP/Overall category. The Category Captains award program recognizes leading suppliers for outstanding category management initiatives that have demonstrably enhanced overall category sales and profits for the retailers they serve. Many leading suppliers partnered closely with their c-store customers to create successful solutions for today’s c-store environment, and Swisher is proud to be among an elite set of peers.
The awards honor 16 suppliers in 17 product categories with entries judged based on several different aspects including product innovation; creativity in merchandising, marketing, promotion and advertising; use of consumer insights to drive entire category sales; innovative and dynamic category management tools; demonstrated commitment to meeting the specific needs of retailer customers; efficiently lifting sales for the entire product category; and fact-based evidence of market-specific or account-specific results.
With Swisher clinching the OTP/Overall category, it stands as a testament to the ways the company embodies the corporate vision: to be the leading lifestyle brand for adult consumers by fostering consumer insights, superior customer relationships, and a commitment to innovative thinking and action. For more information and a full list of the winners, click here.